You are to create an ad series that further establishes or re-enforces the attitude of the company you’re designing for, and speaks the language of your target market.
You’ll be creating either a series of print ads, billboards, or another form of advertisement subject to approval. The specs for the print ads and billboards are listed below.
Sketch out at least 2 different approaches to your campaign, and with each approach you need to show how that would work through 3 different pieces. (minimum 6 sketches total).
Specs
- Print Ads: 3 x (8″ x 10.875″)
- Billboards: 3 x (24″ x 7″): Scaled down proportionally from 48′ x 14′.